Learn with Mentor · 9 min
Positive and Negative Connotation
Identify positive, negative and neutral connotations, then use word choice deliberately in descriptions, headlines, advertising, characterisation and persuasive writing.
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Words carry associations
Denotation is the basic meaning of a word. Connotation is the feeling, judgement or association it carries. "Slender" and "skinny" both describe a similar body type, but "slender" is usually more flattering.